Agritech & Delivery (D2C)

Fruits & Vegetables Grown Right

Deep Rooted. Co is one of the fastest-growing agri-tech companies in the country. It has grown over to a network of 1000+ farmers and 1500+ acres in the last few years. Being one of India’s leading farm-to-consumer (F2C) brands for fruits and vegetables, the brand provides urban consumers access to fresh produce directly sourced from farmers. The brand proposition includes having the largest network of greenhouses in India. Here, the right agricultural practices are lived daily, which ensures the upkeep of soil health, and appropriate usage of water and natural resources making every intervention responsible towards nature.

A relationship built on encouragement, trust and endless support
We are delighted to have IvyCap on board in our journey of reshaping how fresh produce is grown and consumed in the country."
- Avinash B R,
Looking forward to working with IvyCap in building Deep Rooted as a trusted brand of Fruits & Vegetables."
- Gururaj Rao,
Avinash B R
Avinash, who heads the Sales and Marketing vertical, is an athletic long-distance runner. Built for the hard stride, his appetite for dedication is unending. That explains how he previously managed a portfolio worth $15M as an investment manager at Aavishkaar, while also being a board observer at four start-ups.
Arvind Murali
Arvind is an outdoor lover with an inherent fondness for treks & travel. Arvind brings his zeal to the table with both Clover and Deep Rooted.Co as the head of Operations. A mechanical engineer he has been involved with marvelous feats such as managing the Dubai Metro project, execution of large-scale mobile power and chiller plants during his stint at Altaaqa Global Energy Services & more
Gururaj Rao
Guru is a sports fanatic, who loves rooting for the underdog. He heads the Supply and Technology division and is a man of finer details. Professionally, an Electronics Engineer and ISB alumni, Guru rose through the ranks during his stint at Myntra. From managing analytics, to eventually managing a $25M+ portfolio as Sales and Planning head, he mastered the inner workings of both B2B and B2C setups.
Santhosh Narasipura
Santosh is a seasoned ‘Motorhead’ and sportsman who’s driven by adrenaline. Closer to nature he manages his 120 acres of Coffee Plantation at Chikmaglur. With an MBA from Cardiff Business School, he was involved in heading Finance and Administration for the brand in its nascent stage. Despite not being a full-time member of the team, Santosh will always be an integral part of this venture’s roots.


250 + variety of contamination-free fruits & veggies, grown right
From the seasonal to the local, from the common to the exotic, the brand offers the freshest and the choicest produce for every preference.


Morning harvest, delivered by evening
Freshness is a time-ticking affair. At Deep Rooted. Co, the constant pursuit remains to serve the benefactors with the best version of the natural produce at its unaltered form. From sowing to the last mile, the brand ensures quality every step of the way.


The largest network of greenhouse farming
Harnessing sustainable practices, the produces are grown in a combination of new-age techniques with age-old wisdom.


Building community
through 1,000+ Farmers, 1,25,000+ Customer across 1,500+ Acres. Servicing, Bangalore, Hyderabad, Chennai. The testimony lies in the growth and the trust of people
Farm-to-consumer startup Deep Rooted raises $12.5 million in funding led by IvyCap

The startup plans to expand its operations to cover major cities in South India, strengthen its technology stack, and proactively hire across marketing, technology, and business functions in the next 12 months

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In Conversation with Co-Founder of Deep Rooted.Co

The fast-growing greenhouse agri-tech start-up. The Company aims to create an equitable balance between the farmers and the consumers by building transparency and trust among them.

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Deep Rooted.Co chalks out omnichannel strategy

Farm-to-home digital platform, Deep Rooted.Co, is building an omnichannel presence to expand its market base pan-India.

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