SECTOR:
CONSUMER TECH
HEADQUARTERS:
MUMBAI
IVYCAP INVESTMENT:
2021

Prabhkiran is bridging the gap between comfort and style with contemporary clothes!

The founder of Bewakoof, a leading lifestyle fashion brand, decided to offer good quality, creative, affordable, and distinctive fashion for the contemporary Indian. The brand was established in 2012 and has come a long way with its trendy yet comfy designs for both men and women.

Bewakoof was created on the principle of creating impact through innovation, honesty, and thoughtfulness. With a team of 400 members, and 8 million+ products sold till date, the brand is extremely conscious in its production processes - from rainwater harvesting to paper packaging - it actively attempts to minimise environmental footprint and maximise social impact.

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The relationship between IvyCap and the brand
IvyCap got us. They understood the motivation behind the business. They have been very supportive in both good and tough times.
- Prabhkiran Singh,
CEO and Co-founder
FOUNDER
Prabhkiran Singh
CEO and Co-founder
An entrepreneur at heart, Prabhkiran started working or planning on his entrepreneurial journey from his college days at IIT Bombay. He started his first business venture in his college days with a lassi cafe, known as khadke gLASSI. As if studying for an engineering degree didn’t keep him awake enough, he launched Bewakoof.com out of his dorm room with an initial investment of Rs 30,000 in his 2nd year of college, 2012. Currently, he is the Co-founder and CEO of Bewakoof.com, one of the largest D2C fashion brands in India. The brand has a total customer base of 10 million and is adding more than 2 lakh new customers every month with a repeat customer rate of 65%. It has become one of the most sought-after fashion and lifestyle brands for the millennials and GenZ, with a following of 6.1 Million on Social Media. Apart from work, Prabhkiran is also a big movie buff and an avid reader.
Their
Winning
Edge
Here's how Bewakoof introduced comfort to style.

01

Innovative Design
Creating designs that are an extension of consumers to enable them to express themselves better

02

Direct to consumer model
Bringing accessibility and value to everyday fashion through cool, comfy and contemporary designs that are super affordable

03

Homegrown
The designs are imagined in India and manufactured in India, making it a 100% homegrown brand
Bewakoof IN COVERS